DATUK RASHIDI HASBULLAH

Datuk Rashidi Hasbullah is the Chairman of Smart Leisure & Travels Sdn. Bhd. He is the former Secretary-General of the Ministry of Tourism, Arts and Culture Malaysia. His career in ministry began as Assistant Secretary after completing his Diploma in Public Management Program from the National Institute of Public Administration (“INTAN”) in 1996 and Bachelor Degree of Science in Food Science, Nutrition & Dietetics from Mississippi State University USA in 1987. He expanded his knowledge by pursuing Master’s degree in Tourism at the Central Michigan University, United States of America in 2004 to enhance his knowledge about the industry, and then enrolled in the Oxford Advanced Leadership Course at Oxford University, United Kingdom in 2012 to further enhance his leadership skills & credibility, which eventually led him to holding the position as the ministry’s Secretary-General. Besides his official duty as a government servant, Datuk Rashidi was appointed as board member of Kuala Lumpur Tourism Bureau, Hotel Seri Malaysia Sdn. Bhd., Putrajaya International Convention Centre, Marina Putrajaya, Sepang International Circuit and Penang Hill Corporation, Tourism Malaysia Promotional Board and Kraftangan Malaysia. Currently he is Chairman of board for National Art, Heritage and Culture Academy (ASWARA) and National Visual Art Development Board. Under Datuk Rashidi leadership, he brings homestay program to international level which Malaysia Homestay Experience Program garnered the UNWTO Ulysses Award for Innovation in Public Policy and Governance, which later became the benchmark homestay standards for ASEAN countries. Currently, Malaysia has 311 villages participating in this homestay program. Experienced for 23 years in the tourism industry in placing Malaysia as a major tourist destination in the world. Contributing ideas to the Malaysia Tourism Transformation Program (2010 -2020), National Tourism Policy (2020 – 2050) and National Culture Policy (2020 – 2030). He was awarded as Tourism Icon 2018 (Government Sector) by Malaysia Tourism Council (MTC).

Datuk Rashidi Hasbullah是 Smart Leisure & Travels Sdn. Bhd. 的主席。他是马来西亚旅游、艺术和文化部前秘书长。他于 1996 年从国家公共行政学院 (“INTAN”) 获得公共管理课程文凭，并于 1987 年从美国密西西比州立大学获得食品科学、营养和饮食学理学学士学位，之后以助理部长的身份开始了事工生涯。他于2004年在美国中央密歇根大学攻读旅游学硕士学位，以扩展自己的知识，以增强对行业的认识，并于2012年入读英国牛津大学的牛津高级领导力课程，以进一步增强对行业的认识。他的领导能力和信誉，最终使他担任该部秘书长。除了担任政府公务员的公职外，Datuk Rashidi 还被任命为吉隆坡旅游局、马来西亚斯里酒店有限公司的董事会成员、布城国际会议中心、布城码头、雪邦国际赛车场和升旗山公司、马来西亚旅游局推广局和马来西亚 Kraftangan。目前，他是国家艺术、遗产和文化学院 (ASWARA) 和国家视觉艺术发展委员会的董事会主席。在Datuk Rashidi的领导下，他将寄宿计划提升至国际水平，马来西亚寄宿体验计划荣获联合国世界旅游组织公共政策和治理创新尤利西斯奖，该奖后来成为东盟国家寄宿家庭的基准标准。目前，马来西亚有311个村庄参与这项寄宿计划。在旅游业拥有23年经验，使马来西亚成为世界主要旅游目的地。为马来西亚旅游转型计划（2010 - 2020）、国家旅游政策（2020 - 2050）和国家文化政策（2020 - 2030）贡献想法。他被马来西亚旅游局（MTC）授予2018年旅游图标（政府部门）称号。